WHAT DOES FUTURE MEDIA LOOK LIKE?
The current state of the attention economy has created a landscape in which storytelling and production values are no longer enough to make an impact. Media is more hyperoptimized, overconsumed and flatter than ever.
Media makers, brands and cultural entities find themselves feeding content to the engagement machine in search of an ever-elusive virality while the lifespan of every individual creation shrinks by the month.
It’s time we disengage from the current notion of media as disposable content, and re-engage with one of media as a meaningful part of culture. Which does not mean calling for an impossible return to a legacy, pre-online model, but the need to establish a post-internet one.
Future media will be networked, but led by human interest.
